Lego and Epic Games announce a partnership for the young audience in methavers

In a common press release, LEGO companies and Epic Games have announced having entered into a partnership to create a playful space for children, based on the popular brand of construction toys and the giant's expertise. American in the design of successful games.

You still do not understand what metapes are? Rest assured, you are not the only ones. This does not prevent a number of actors from the entertainment industry to draw plans on the comet in order to settle there and make profit. Last example: The association between LEGO and Epic Games for the creation of a "digital experience adapted to families_" which will "will give children access to tools that will allow them to become safe creators of them and their will offer amazing game opportunities in a safe and positive space._ "The considerable success of the roblox platform is probably no stranger to this initiative and we guess that, behind their speech emphasizing the safety of this future gaming space And the positive values presiding for its design, Lego and Epic Games see a pool of users to drain, occupy and monetize. A bit like the competitor in short.

But, of course, the statement avoids talking about it and prefers to evoke the seriousness with which the two companies envisage this collaboration: "That we protect the rights of children to safe physical games for generations, we are committed to making Even for digital games "thus declares Niels B Christiansen, CEO of the LEGO group. For its part, Epic Games insists its long experience in creating games with great success and the company recalls that it recently acquired Superawesome "A pioneering technology company designed to offer a safe digital commitment to children under 16 years old._ "

The statement concludes with the listing of the three founding principles on which this initiative would be based:

In short, a particularly fuzzy statement of intention that obviously does not reveal what the association of these two giants will do the amount of data collected from this young audience and how they will be used to monetize this "espace Safe and positive_ ".